Beef, it’s for dinner…
I’m a sucker for Instagram ads. They know me. I’m the guy who sees something and buys it. A T-shirt, a hoodie, some gadget I don’t need, a Blackhawks rug. You name it. If it catches my eye, there’s a pretty good chance I’ll convince myself I need it. Today may have topped them all. And surprisingly, it wasn’t even an Instagram ad. It was just a reel from a butcher. I want this thing so badly, and yet I have absolutely no need for it.
The butcher walked through the process of breaking down half a cow into more than 290 pounds of meat. Steaks, ribs, roasts, ground beef, fat, bones, the whole deal. Apparently, you can even use the fat for cooking and the bones for your dogs or making soup. Nothing goes to waste.
And here’s the kicker: It worked out to about $5 a pound. Five dollars a pound! That’s a pretty compelling argument for a guy who likes meat and apparently has very little resistance to a good sales pitch.
Of course, there’s the small matter of what my wife and I would do with 290 pounds of beef. We don’t need 290 pounds of steaks, ribs, and roasts. We don’t have a restaurant. We aren’t feeding an army. And I’m pretty sure our freezer wasn’t designed to accommodate a small cattle operation.
But darned if it didn’t look great.
So here I am, trying to talk myself out of buying half a cow from a butcher I’ve never met, based entirely on a 60-second video. Instagram has trained me well. Apparently, all it takes now is a guy with a butcher knife and a good price per pound.




